New interpretation of the brand concept: the world's first MUJI HOTEL

January 18, 2018, the world's first MUJI hotel opened in Shenzhen, which is also a project including a hotel, restaurant (MUJI Diner) and retail outlets, with a total area of 2209 square meters. MUJI Diner here is the second in China after Huaihai Road flagship store in Shanghai, and retail stores are the first to introduce MUJI Books, Open MUJI, Found MUJI and IDEE in Shenzhen.

"This is the 230th store in China and the 881th in the world, and now we have operated more than 7,000 products." Satoru Matsuzaki, president of MUJI, said: "Opening a hotel is a must-have experience for the brand to some extent. We hope people will be able to re-examine the time spent on travel and the things they use by experiencing the 24-hour living space provided by MUJI. "

Consistent with the brand concept of MUJI, this hotel hopes to express "anti-luxury, anti-primitive, quality, no waste". "We even hope you bring the slippers back home because it is not disposable."

MUJI HOTEL's interior design is responsible for the MUJI consultant Sugimoto Takashi super team. Hotel’s more prominent design features are recycling a large number of old wood, as well as the selection of activated carbon-containing diatom mud as a wall material, so that it can automatically adjust the room humidity. In addition, or of course, MUJI HOTEL’s most prominent feature is that you can experience many of MUJI's classic products, such as the wall-mounted CD player(enjoy your incredible Media Players Gadgets!), MUJI tea sets and bedding. MUJI HOTEL staff revealed that guests can also ask the service staff for one of the most popular MUJI products - aromatherapy machine, and enjoy it in the room.

MUJI HOTEL has a total of 79 rooms, ranging in size from 26 to 61 square meters, the price is from 950 yuan to 2500 yuan. Staff revealed that the opening week of the rooms have been booked fully, currently only can be booked by the official website, and is not prepared to cooperate with OTA platforms in the future. MUJI HOTEL and retail outlets MUJI Passport has not been coordinated now, but in the future may form a better ecological system.